David Creative

Lidl - couple

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Project description:

I was commissioned by Mammoth to create a series of advertising storyboards for a Lidl television campaign. The campaign focuses on the uncontrollable lure of shopping at Lidl due to their good value for money.

In this script the storyboard depicts a couple in a car exhausted by a recent activity. The script leads the viewer to believe that they’ve just had sex where in fact the activity has been shopping at Lidl.

Lidl storyboards, couple, frame 1Lidl storyboards, couple, frame 2Lidl storyboards, couple, frame 3Lidl storyboards, couple, frame 4Lidl storyboards, couple, frame 5Lidl storyboards, couple, frame 6Lidl storyboards, couple, frame 7Lidl storyboards, couple, frame 8Lidl storyboards, couple, frame 9Lidl storyboards, couple, frame 10Lidl storyboards, couple, frame 11Lidl storyboards, couple, frame 12
Lidl storyboards, couple, frame 1.© copyright David McClelland 2014
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Image description:

Open on a tight shot of a young couple in the front seat of their car. It is night time; they are out of breath leaning their heads back.