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Lidl - couple
Project description:
I was commissioned by Mammoth to create a series of advertising storyboards for a Lidl television campaign. The campaign focuses on the uncontrollable lure of shopping at Lidl due to their good value for money.
In this script the storyboard depicts a couple in a car exhausted by a recent activity. The script leads the viewer to believe that they’ve just had sex where in fact the activity has been shopping at Lidl.