David Creative

Tiger beer

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Project description:

I was commissioned by StudioRUA to create a series of POS (point of sale) storyboards for a Tiger Beer advertising campaign.

The campaign focuses on using interactive technology and challenges within the environment of a bar to encourage the public to try the beer.

Tiger digital photo frame© copyright David McA2 audio light box© copyright David McClellancustomer purchasing a Tiger beer© copyright DTiger pop-out table cards© copyright David McTiger illustrated wall piece© copyright DavidSilk banner entrance piece© copyright David MTiger Beer brand ambassador© copyright Davidcustomer entering 'a Tiger story' competition©Swiping a Tiger bottle© copyright David McCleA customer playing the ‘a Tiger story’ competitionA customer winning one of the iPads© copyrighInteractive 3d Tiger Beer© copyright David McA customer playing the ‘a Tiger story’ competitionThe Tiger interactive wall© copyright David M
Silk banner entrance piece© copyright David M.© copyright David McClelland 2013
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Image description:

Silk banner entrance piece advertising the 'a Tiger story' competition to win a trip to Singapore or 1 of 25 iPads.