David Creative

Desperados beer

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Project description:

I was commissioned by StudioRUA to create a series of POS (point of sale) storyboards for a Desperados Beer advertising campaign - Edge. The campaign focuses on using interactive technology and video linked to participants social networking accounts to create a viral buzz about the brand throughout the social network.

Desperados branded entrance pieces© copyrightConsumers challenged by brand ambassadors© co10 Man Mexican wave shot challenge© copyrightConsumers receiving branded merchandise© copychallenges uploaded directly to facebook© copGuy in front of computer the next day© copyri
Consumers receiving branded merchandise© copy.© copyright David McClelland 2013
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Image description:

Consumers trying product and receiving branded merchandise.