David Creative

Desperados beer

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Project description:

I was commissioned by StudioRUA to create a series of POS (point of sale) storyboards for a Desperados Beer advertising campaign - Party. The campaign focuses on using interactive technology and video linked to participants social networking accounts to create a viral buzz about the brand throughout the social network.

Consumers walking into a busy bar© copyright©Customer swiping their wristband© copyright DCustomer swiping for a free Desperados beer©Customers swiping their wristband to pick a song&cBrand ambassadors taking pictures© copyrightConsumers in front of their computers next day&cop
Consumers walking into a busy bar© copyright©.© copyright David McClelland 2013
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Image description:

Consumers walking into a busy bar with Desperados branded RFID Station at the entrance (inside). Brand ambassadors take the customers details and attach a RFID wristband.
The customers can then swipe their wristbands at the scanners around the venue to get a bottle of Desperados, pick a tune, or upload a picture directly to facebook.