I was commissioned by StudioRUA to create a series of POS (point of sale) storyboards for a Desperados Beer advertising campaign - Party. The campaign focuses on using interactive technology and video linked to participants social networking accounts to create a viral buzz about the brand throughout the social network.
Consumers walking into a busy bar with Desperados branded RFID Station at the entrance (inside). Brand ambassadors take the customers details and attach a RFID wristband.
The customers can then swipe their wristbands at the scanners around the venue to get a bottle of Desperados, pick a tune, or upload a picture directly to facebook.