David Creative

Dairy Gold

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Project description:

I was commissioned by StudioRUA to create a series of POS (point of sale) and mobile application based storyboards for a Dairy Gold advertising campaign. The campaign focuses on using interactive mobile technology and free recipes to encourage the public to include dairy gold on their shopping lists.

Dairy Gold mobile app, 1 of 3© copyright DaviDairy Gold mobile app, 2 of 3© copyright DaviDairy Gold mobile app, 3 of 3© copyright DaviDairy Gold point of sale, 1 of 4© copyright DDairy Gold point of sale, 2 of 4© copyright DDairy Gold point of sale, 3 of 4© copyright DDairy Gold point of sale, 4 of 4© copyright D
Dairy Gold point of sale, 1 of 4© copyright D.© copyright David McClelland 2013
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Dairy Gold point of sale, 1 of 4
In the supermarket the user will be attracted to the Dairy Gold stand by a motive activated video display.